Ranger from the North

There is a particular brand of rich white lady wellness pseudoscience that I've never fully understood, but obviously has such consistent appeal that it can sustain the Goop Labs of the world. It typically comes across as ineffectual and silly – the people who insist they can, for example, battle off all types of harmful diseases using expensive food products and supplements in lieu of typical "western medicine" solutions which contain, you know, actual medicine. Most of the time these tendencies are of the variety that are just amusing and relatively harmless, such as butt-chugging sunlight. But then enough of these ladies decide that vaccines contain autism and suddenly people are getting measles and mumps at Disneyland and the whole thing becomes a lot less funny and a lot more Darwin award in tone.

This brings us to Cristina Cuomo, whose magic virus cures – shared in a series of public blogposts – is a masterclass in pseudoscience and elitism. The wife of CNN's Chris Cuomo, who was making headlines this week by staging a dramatic emergence from COVID-19 isolation (after actually emerging several days earlier) and announcing his complete recovery, Cristina took up her fight against the virus with the use of 'food medicine' and Clorox bleach, among other therapies infrequently prescribed because they do not work.